Antioxidants are naturally occurring vitamins and minerals that protect your skin against free radicals.
Free radicals exist in our environment and can be generated from substances in the food we eat, the medicines we take, the air we breathe and the water we drink. Your own body even produces them as a byproduct of your metabolism and as part of the natural ageing process. Free radicals that come from external stress factors include exposure to toxic chemicals, such as pesticides and air pollution, smoking and UV radiation. The problem with free radicals is, they cause oxidation in our skin. If you’re not sure what oxidation is, it’s a process that you regularly see in every day life, for example when an apple is cut and it turns brown, oxidation is what causes it to change its colour. Similarly, free radicals can enter your skin and cause it to show signs of ageing sooner, including sagging skin, wrinkles and a dull complexion.
Topically applied antioxidants create a barrier between these stressors and your skin, intercepts this kind of environmental attack and stops accelerated ageing in its tracks. Antioxidants makes skin firmer, softens the appearance of wrinkles, soothes the skin, improves the appearance of dull, uneven skin tone and delivers a more healthy-looking complexion.